With the philosophy of "giving you quality products that you can use for a lifetime," we continue to think about how to create products that you will be glad to have chosen.

Nine Nine's jewelry designs are not made up of perfect straight lines and curves.
Furthermore, even with the same design, there will be slight individual differences.

This is because every step of the production process is done by hand, which causes differences.

Of course, when it comes to jewelry, there are ways to use digital data to create tens of thousands of exact, identical pieces.

However, the human body is diverse and is not necessarily made up of precise, perfect straight lines and curves like digital data.

This is why we choose to create imperfect finishes by hand rather than digitally.

I continue to create each piece in the hope that its imperfection will become perfection for someone who picks it up.

Can people really become richer through beautiful, accurate, and efficient manufacturing?

No two people are the same in terms of gender, body shape, foot shape, or hand shape, so I feel there are limits to creating things that are made to a set mold.

"What does it mean to truly embrace diversity?" We hope to find the answer by engaging in dialogue with society through our jewelry.

Designer: Hitotsubaki Kanna

What we value

What we value

Making the most of the inherent beauty of silver

We only use sterling silver (silver 925), a material that has been revered for thousands of years and passed down to the present day.

To maximize the natural beauty of silver, it doesn't need too much decoration.

After repeated selection and culling, we carefully select only the most important elements and incorporate them into our designs.

Polished to the limit for shine and texture

Even if we use the same sterling silver, the shine and feel can be completely different depending on the carefulness of the finishing, so we polish each piece by hand and check the finish one by one before sending it to the customer.

We continue to create jewelry with a bright, elegant mirror-like shine and a smooth texture that wearers will want to cherish for a lifetime.

Creating moments when things bring more value than just the things themselves

Our commitment to craftsmanship, which is based on loving the materials and caring for the user, is sure to be conveyed to anyone who picks up our products.

With that little bit of warmth, the moment when jewelry becomes a part of the wearer's life and fills their heart is the moment when it becomes valuable beyond its role as jewelry.

We continue to think about how to create jewelry that is not just "an object" but "something of value" that enriches the daily lives of those who wear it.

Nine Nine LABORATORY

Directly managed stores on the third Saturday of every month

  • I want to see the actual product. I want to try it on first.
  • Just looking at an e-commerce site makes it difficult to decide whether to make a purchase.
  • I want to try silver accessories, but I don't really know how to style them.
  • I would like to discuss how to coordinate it with my clothes and accessories.
    I would like to maintain the Nine Nine products I have purchased so far.
  • What kind of brand is Nine Nine? Who runs it?


For those who are looking for something like this, we have a directly managed store called "Nine Nine LABORATORY" that is open only on the third Saturday of every month .

Learn more about our directly managed stores